Freshness
you can taste

Buy local, support local, help your local economy.

It's delicious by design!

Fresh On Table is a catalyst with a mission to promote local farms, sustainability and to assist the UAE's food security mission. Our mission is to reduce carbon footprint by keeping the source of production and consumption closest to each other. FOT is working towards its vision to complete the circular economy sustainability loop by recycling food/farm waste.

CO2 Emissions Calculator*

*from 01st of November 2021 for selected products

23430837.00

Kgs Carbon Emission Saved
by partnering with FreshOnTable!

Choose a Product

Lettuce Lollo Mix

Local Mix Color Capsicum

Local Baby Chicken

Local Strawberries

Local Round Tomatoes

Ghaf Honey

Fresh Chicken Wings

Fresh Red Snapper

Local Plain Goat Cheese

Fresh Hamour

Choose quantity required in a month

Kgs

Estimated Emissions Saved

Kgs of CO₂

This is equivalent to the emissions
of mid size cars over one year

*Fresh on Table has partnered with Carboncare, which has the latest and most comprehensive global emissions calculator, based on the European Standard EN16258. It was developed over five years with various partners (industry, ETH, Swiss federal authorities). Over 3.5 million effective, realistic and frequently updated measurements provide the basis for these calculations.

**The above calculations are based on assumptions that you are based in the UAE and are sourcing products through local farms instead of importing the same from their conventional countries of origin.

Testimonials

What our customers are saying

Over our years of partnership with Fresh on Table, we’ve been consistently impressed by the team’s dedication to championing local farms and produce. By acting as an aggregator, Fresh on Table enables major hospitality companies like Hilton to procure vast amounts of locally grown items – helping us to reduce our carbon footprint and to provide a fresh, delicious farm-to-table option for our guests. Thanks to Fresh on Table, we are able to source all types of ingredients – from fruits to vegetables to seafood to poultry – with the assurance that they have met rigorous quality standards. The Fresh on Table team also manages logistics, allowing us to gather produce from farms all over the country for our multiple hotels. Our partnership with Fresh on Table has grown exponentially over the years, a testament to its success. In 2022, we announced a commitment to source 350 tons of ingredients – a goal we exceeded and in 2023, we sourced an impressive 670 tons with Fresh on Table’s support. We look forward to many more successes and would like to thank Atul and his team for their efforts to continuously add more farms and items to their platform, their professionalism and their great support.

- Emma Banks - Vice President, F&B Strategy & Development MENA & Africa

“Fresh On Table’s commitment to innovation has been a key contributor in Atlantis Dubai’s achievement of our sustainability goals of local sourcing aligned with the Atlantis Atlas Project. In a water scare region like the UAE, Fresh On Table’s ability to consistently provide fresh, high quality produce with the use of hydroponic techniques and novel farming methods that do not threaten water security, has been a valuable facet of Atlantis Dubai’s world-class culinary offerings. With the use of FoT’s QR code feature on all deliveries which provide transparency on harvests that reach our kitchens, our Chefs are assured that the produce we source are not only better for the planet but guarantee quality and supports local farmers. We look forward to our continued partnership with Fresh On Table to further accelerate Atlantis Dubai’s commitment to doing business in ways that are better for people and the planet.”

- Kelly Timmins - Executive Director Sustainability and Marine Animal Operations | Atlantis Dubai

I believe in respecting each ingredient and my love for this starts with sourcing local products from fresh on table, working with them to support food safety in the UAE and sustain the food supply for generations to come.

- 'Chef Yusuf' - Executive Chef At Pullman Downtown

“Hi I am Nikita from Oasis Green, a hydroponic vertical farm in Dubai. We started working with FreshOnTable quite early on in our journey. What’s amazing is that FreshOnTable added a lot of value in terms of helping us define our product range & also feedback on our packaging. Moreover, they are constantly trying to market farms directly which is a great, as it helps in keeping the farm’s identity in Horeca industry. It’s been a wonderful experience working with FreshOnTable so far & we hope to grow together.”

- Nikita Patel – Founder Geap Farms (Oasis Green)

“KINOKO Farms is growing mushrooms in Dubai. We would like to thank FreshOnTable team for approaching us & giving us the opportunity of working together in promoting local produce to the Horeca industry. This for us is a very important point that we educate our customers in all sectors about the benefits of local produce, the freshness, the quality & the reduction of carbon footprint & we didn’t really have the right channels to do this in the horeca industry. With FreshOnTable coming on board as a partner with us really makes a big difference. It allows our product range to reach the customers & we found that the team of FreshOnTable is able to scope to a quite of large area of customers across UAE. The tool of social media is a big benefit & it’s a pleasure to see the post of Chefs making dishes with mushrooms grown by Kinoko Farms”.

- Raju Sennik – Managing Director Kinoko Farms

“Sunrise is a local farm growing herbs & baby salad leaves. We were facing a huge gap between farmers & the end consumer, which was fulfilled by FreshOnTable by providing complete transparency & traceability through their Agri-Tech platform. The data provided by FreshOnTable helped us to improve our quality & increased our farming standards”

- Saddam Hussain – Managing Partner Sunrise Farm Dubai

“HYGROW Farms started in 2019 with only cucumbers & tomatoes. It was FreshOnTable who gave us the idea to convert the greenhouses & grow various type of lettuces, kale & baby Rocca. The concept of FreshOnTable to promote local fresh produces thru digital platform is great. It provides excellent opportunity to local growers like us. It is a delight to see our produces at various high-end restaurants & various cafés”.

- Piyush Acharya- General Manager Hygrow Farm

"FreshOnTable has successfully created a unique farm-to-fork experience in the UAE. It means a lot to us, local farms, as FreshOnTable promotes our products to the end consumer through their direct marketing team. We really appreciate the work and the support of the whole team."

- Laurent Zimmermann, Founder at Green Fields Farms

In the Media

As Seen On

About

Our Promise of Quality

Hilton and Fresh On Table - Changing the way UAE eats

Responsible Hospitality

Fresh On Table has proudly joined hands with Hilton as a sustainable food sourcing partner to launch the limited time Growth of the UAE menu. The menu is designed to celebrate UAE's 50th anniversary and features dishes created from locally sourced ingredients. Created by the best of the culinary experts from Hilton Hospitality, the menu showcases local burrata with scrumptious candy tomatoes, seared local sea bass, freshly shucked dibbay bay oysters, roasted cauliflower steak, date ice cream and much more.

Fresh, Local ,Sustainable

Who we are ?

Fresh On Table is an impact-driven AgriTech platform with a mission to promote local farms, sustainability and to assist the food security mission. Our ethos is to reduce carbon footprint by keeping the source of consumption and production closest to each other. FOT is working towards its vision to complete the circular economy sustainability loop by recycling food/farm waste

Reducing food miles, making food smile.

Freshest of the Fresh

We take freshness seriously, and always source and deliver the best and purest produce from local farms especially for you. The short distance the produce travels ensures that you get produce that is at its peak of freshness, flavour and nutrition. Locally grown food ripens naturally, retains more nutrients, contains no preservatives and simply tastes better.

Environmentally Caring & Sustainable

Driven by Nature

We are committed to supporting those who are farming on a scale that is human and humane. We are committed to food that is being grown in a wholesome and sustainable manner. Further, we close the loop by collecting your food waste and recycling it into biochar to help farmers increase their yield. We ensure that everything we do - from how the produce is grown, transported, packaged and recycled is driven by nature.

know your farmer. Know your food.

Grown by the Known

We are what we eat! It’s not what’s on your plate, but it’s from where your ingredients are sourced. With a farmer-centric approach, we are on a mission to cultivate a better food system by leveraging technology that provides consumers with a convenient, transparent, traceable way to access real food from local farmers and track it in real-time. Know where each item on your plate comes from.

Sustainability Goals